RSS INSPIRIDA Knowledge

  • What is Your Value to Your: Customer & HQ? February 9, 2011
    . Differentiation Technique: Effective Account Management . Introduction Customers are getting more and more demanding and more and more efficient in their negotiations, the fact is many of the customer-buyers are taking sales and negotiation courses, so before they deal with professional sales people, they come prepared! What is getting tougher and toughe […]
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  • Increase Sales to Increase Revenues: A Case of Strategic Planning November 13, 2010
      New Year, New Goal … Really?   It is year-end and all the organizations are trying to fit in the last deal for this year and securing new customers for next year.  It is also the time to rethink what we did well and what we can do better next year. Many of my clients come to me [...] […]
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  • “The Irrational Side of Change Management” September 21, 2010
      This article, by Carolyn Aiken and Scott Keller, presents food for thought especially for leaders that need to implement change, despite its size.  It discusses nine insights as to how human behavior may get in the way of applying Lawson & Price’s (McKinsey, June 2003) “The Psychology of Change Management” four conditions that bring behavioral change [ […]
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  • “Why Good Bosses Tune Into Their People” August 23, 2010
    This article, by Robert Sutton, provides an excellent example of organizational behaviors being observed and replayed to their leaders.  There is a general misconception and gap of perception between how leaders look at themselves and how their subordinates perceive them by experiencing their behaviors.  Realizing that organizational pressures in a more comp […]
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Entrepreneurs

Impact CoachingSoho Strategy Coaching - why are we here question - stratetic alignment and planning by Inspirida

You are your company!  Personally, you may or may not have a focused market or perhaps it has been difficult to focus and succeed on what you want to specialize on.  It is tough being an entrepreneur in any market.  Some people have it in their blood, but some may be struggling to find the right focus.  This is where we come in, to help you focus, plan your business, and make it sustainable, so you may strive in the market!  How?  The beginning of every business takes an initial idea, purpose and goal, then what next?  STRATEGY!!! Which basically tells you: ‘How to get to where you want to go’!

Strategy is about gaining focus and putting all your efforts on one single direction with a step-by-step plan.  The plan serves as an instrument that helps you steer your business in a durable and sustainable way, because it is a longer term planning.  For your company to stay focused, you need to have a strong and market relevant strategy to work with because this is the direction you will want to lead your company within,  beginning with your employees through that long term commitment.

When you are focused, customers are happy and feel confident as your services/products reflect the prupose and quality you stand for.  This will require a sound business plan, with longer term strategic objectives, a strategic roadmap with a step-by-step implementation and communication plan towards your stakeholders (customers, suppliers, employees, investors, regulators relevant and important for your company), as everyone is then walking the same talk of the direction you set up to follow.

Cases of Failed Strategic Planning

  • Sales is supposed to double this year, you and your employees have gone through sales training but the yearly objectives are still not met.
  • Your managers are not communicating either the firm or the department directon as to “what do we represent?”, “what is our purpose?”, “what to we want to achieve?”, “how do we get there?” - as a result, they do not work cohesively, they are confused and lost direction, they are not showing passion and energy at work.
  • Customers are unsatisfied… and you do not know how to get to the crux of the matter in an effective but simple way that is still sustainable for your company.

What Next?

Being strategic helps you and your business to aim for a vision without doubt or deviation.  It is a ‘must succeed’ mode that you commit to in the entire company.  Strategic planning and alignment holds up your vision and aim to the business goal you want to reach for your company to its purpose, as it is a structured and objective method to help your business ideas, thoughts, emotions and those of your employees to focus, which translates into actions directed towards your desired outcomes.

Nothing is more powerful than focused energy – Commitment – to your goals!  Whether it is company relationships or processes, the journey towards the goal needs to be supported by constant alignment of stakeholders’ buy-in and properly aligned opearations/processes to achieve those goals which begin simply by a Robust Strategic Plan from the day 1.

Contact us for a free introductory session or for inquiries.

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